Effecting high-performance
FMCG brand activation and field marketing.
AIM IS AN AGILE AND EFFECTIVE NATIONAL NETWORK. SUPERCHARGED WITH LOCAL INSIGHTS.
When it comes to FMCG brand activation and retail field marketing, the cost efficiencies and convenience generated by a national network can be critical elements to driving sales success. However, too often valuable marketing opportunities are overlooked through the perspective of a remote head office.
At AIM, each of our six state offices is headed by an AIM Principal, who live and work their region. Thereby, not only can we boast an agile and effective national network, we also deliver valuable local insights on regional nuance and prospects.
And because we’re not beholden to a ‘one-formula-fits-all’ that’s directed from a head office, our local area insights can supercharge your FMCG retail sales.
With the added benefit that AIM clients have the flexibility to target either single or multiple Australian marketplaces.
We’re strategically driven.
From AIM’s earliest beginnings, we’ve embraced the rigor of detailed strategic planning.
We believe it’s an essential mastery to build FMCG sales by providing relevant perspectives to effect maximum performance through brand activation and field marketing.
We consistently apply this discipline to every aspect of our organisation –
1. Development and implementation of promotions.
- New FMCG product presentations and compliance
- Negotiation of trading terms and product reviews.
- Development and implementation of promotions.
2.
AIM sales representation.
- Representation solutions for individual stores and territorial groups.
3. AIM location merchandising.
- Product placement, stock fill, inventory checks and managing returns.
- Ensuring promotions are visible and compliant to both retailer standards and brand’s visual standards.
- Planogram implementation and space planning management.
4. AIM's armoury of instant data reporting.
- Our state-of-the-art real time field data is captured via a single platform – instant visuals and numerics that immediately pinpoints any pockets of supply chain and demand planning concerns. This means they can be promptly rectified. Furthermore, this technology allows us to efficiently identify field management sales uplift, so it can be scaled-up to further optimise sales results.
- Deep dive data analytics that’s tailored to individual AIM clients. Within the ever-evolving FMCG landscape, this is a critical item in AIM’s armoury. Being bespoke to each AIM client, it allows for both efficient overarching planning as well being an effective compass to what resources should be applied to individual field locations.
- Transparent and comprehensive – supply and demand planning, price surveys, competitor activity, budget and sales comparisons, promotions tracking and effectiveness, merchandising and store reports, speed to market and more.
Some of our Product partners.
SOME OF OUR RETAIL PARTNERS.
AIM Principals live and work in each Australian state.
To connect with us for National or State enquires, simply get in touch with your local State AIM principal.
Terry Page – AIM Principal Western Australia
With 28 years of senior management experience in FMCG, equally as a supply partner and a brokerage principal, Terry has a full appreciation of successful partner relationship dynamics in both the national and individual state retail marketplaces.
Purpose driven, Terry’s mantra for success is the enablement of ‘who buys and why’ in the consumption habits of Australians. His formidable skill sets including business relationship building, category marketing, product innovation, retail sales, data gathering and interpretation... all thread back to this mantra.
His career has encompassed an abundance of successful product launches and effective category solutions added to the countless everyday brand activations and effective product promotions. Even with advertising campaigns, he has overseen have rated exceptionally high in the top-of-mind scales.
Terry is Chairman of AIM nationally, a Board member of Australia’s national industry body representing essential retail services providers and is a member of the industry’s Joe Berry Award judging panel.
Call Terry on 0409 294 348 or email him here.
Boris Racki – AIM Principal New South Wales
Following a successful thirty year career in senior management with Woolworths and a major Australian food brokerage, Boris has leveraged his unique industry insights to adding exceptional value for AIM clients in New South Wales.
Formally qualified with a Marketing Degree in Commerce and Retail Management, Boris also delivers exceptional results for FMCG brand activation and management in the National marketplace.
Call Boris on 0418 111 478 or email him here.
Peter Hopkinson – AIM Principal Queensland
Peter’s professional experience encompasses senior management roles with many market-leading brands of Cadbury Schweppes, Nabisco and Seakist in various Australian states.
His gained and developed insights over his outstanding thirty year career that have afforded AIM clients a high level of effective brand activation and he has also proved to be invaluable in identifying unique FMCG sales opportunities.
Peter enjoys resilient trade relationships within the diverse and widespread Queensland.
Call Peter on 0413 830 585 or email him here.
Evan Judd – AIM Principal South Australia, Northern Territory
With over twenty years’ experience with market-leading grocery brands within Goodman Fielder, Maggie Beer, and Pendleson Estate, Evan recognises the importance of matching marketing excellence alongside the delivery of profitable outcomes.
Formally qualified with Bachelor Of Business, his FMCG operational expertise includes that of general management, brand development, along with domestic and export sales.
Call Evan on 0423 956 557 or email him here.
Ross Hubbard – AIM Principal Victoria, Tasmania
Ross’s career experience in FMCG includes 10 years of retail store management with SAFEWAY (WOOLWORTHS). He has successfully covered off account management, product management and territory management, at both state-wide and regional levels.
Ross’s well-tuned consumer intuition makes for highly effective in-store brand activation. Together with his vast knowledge of merchandising and promotion, it adds up to cost-efficient consumer brand building for AIM clients.
Ross is also a highly skilled negotiator and delivers respected advocacy with major retailer executives.
Call Ross on 0408 322 266 or email him here.
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